How Sustany® Was Struck by Lightning

by Alison Lueders, Great Green Editing

There’s a neat story behind the recent grant of $20,000 to the Sustany® Foundation. It’s a great example of “what goes around comes around” in the best sense of that phrase.

Tampa Bay Lightning

It starts with the Tampa Bay Lightning. At the beginning of the 2011-2012 season, Lightning owner Jeff Vinik and his wife, Penny, launched the Community Heroes initiative. The program awards $50,000 to a non-profit charity at each of the Lightning’s 41 regular season games. They plan to distribute $10 million to deserving grass roots community heroes throughout Tampa Bay over the next 5 years.

What’s this got to do with Sustany®? In mid-March, the Lightning award of $50,000 went to Dana Pounds, Executive Director of Nature’s Academy. Nature’s Academy is a non-profit environmental education company based in Bradenton. As it happens, Dana received early assistance from the Sustany® Foundation when founding Nature’s Academy back in 2009. It was an easy choice to donate $20,000 of her award back to Sustany® to support Sustany®’s programs going foward, (More to come on Dana Pounds and on Sustany®’s plans for the money in future posts!)

This is a great example of the kind of “virtuous circle” we’d like to see more of. Sustany®’s input years ago helped Nature’s Academy to launch. Nature’s Academy has touched hundreds of kids’ lives in Tampa Bay since, leading to well-deserved recognition from the Lightning Foundation. And now, due to the Lightning Foundation’s vision and generosity, both Sustany® and Nature’s Academy can think and act even bigger when it comes to educating people about the environment and sustainable practices.

Do you know a Community Hero in Tampa Bay? Nominations to the Lightning Foundation for this year are closed, but check out these eligibility criteria for future reference. I can think of lots of folks who fit the bill. Let’s shine a light on them!

Truth in advertising: I am not a hockey fan,  but I may become one after this.